With China's rapid economic growth, global luxury brand in Chinese market, they're landing of brand equity rely on abundant through different ways of market development GongChengLveDe, less than 20 years time, luxury consumption concept has been a most Chinese consumers acceptable, Chinese consumers buy enthusiasm for luxury and well, purchasing power is more and more strong, nearly five years China is up to 28% of the market every year the second-largest increase the luxury market in Asia. However, in good market environment, the luxury of company in China is not optimistic, overall earnings situation on the Chinese market at present only 10% of luxury brand can profit, only a minority of some of the most powerful of the famous brand, after several years losses after gradually improved profitability, and then entrants have remained in times of trouble.coach poppy op art large glam tote carryall 15331 light purple
Facing with the asset to 1 billion unwanted souls 000 worth 620,000 yuan middle-income class families, consumption rate amounting to 65%; 2020 coastal developed economic regions more than 15,000 dollars per capita GDP of China market and see a huge potential of the Chinese luxury market will be foreign brand, Chinese enterprises have gluttonous unwilling to heart and how will it break "cold water" tea slowly luxury-goods marketing mode? Features: luxury consumption main is young, in China, people on luxury goods compared with the attitude of a few years ago has undergone a fundamental change. Several years ago, people still oppose any boast properties of luxury, luxury consumption is regarded as a kind of extravagant behaviors, from social traditional idea recognition. But today, the Chinese people, especially the young people to show off their society like status.
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