Embarrassed: quick luxury brand is Chinese heartand "expect"At present, China is not a can be recognized international luxury brands. Even the vaunted by people establish maotai, beach costume, several few native brand, away from the true luxury is still some distance. In businessweek every year of the world top 100 list of the most valuable brands, and no one seat belongs to China.
According to the author research conclusion, a successful luxury brand should have three elements, excellent quality, profound cultural connotation, the product fixed target consumer crowd. China is expected to become a luxury brand in the most lacking is hind both.Early luxury is by some European family enterprise creates, its pattern is the mode of family enterprises converted. Although our country also has many family enterprise, but because didn't pay attention to brand building, don't know advancing with The Times and management is not perfect etc. Factor has gradually die, let alone called luxury brand. Therefore said some of the old brand in China, is the lack of necessary conditions to be luxury product culture connotation. After the reform and open policy, our country some family enterprise also began to walk into the international market, and they have adopted mode, also just copy the management mode of the developed countries, although a certain innovation, but the enterprise culture is still insufficient.coach poppy op art large glam tote bag 15331 black
Local market hasn't opened, natural international market is brutally hard. China native brand didn't become luxury another factor is could not open the local market. China is still a developing country, common people consumption concept or to affordable primarily, but luxury is more expensive than the necessities of life. So, local brands cannot cater for most consumer demand. In addition, China on luxury goods orientation also has a problem. Not saying something expensive is luxury, also cannot say that luxury must be expensive. In wine maotai and jade, for example, they are not be called luxury, because they faced consumer groups are all consumer groups. But foreign luxury is a fixed target groups, for example, their high-end white-collar enterprise culture is also with corresponding consumer groups have great relevance.Embarrassed: quick luxury brand is Chinese heartand "expect"coach poppy op art large glam tote bag 15331 beige
At present, China is not a can be recognized international luxury brands. Even the vaunted by people establish maotai, beach costume, several few native brand, away from the true luxury is still some distance. In businessweek every year of the world top 100 list of the most valuable brands, and no one seat belongs to China.
No comments:
Post a Comment